ASAP is Poison
From "REWORK" by Jason Fried and David Heinmeier of 37 signals.
"When you turn into one of these people that adds ASAP to the end of every request, you're saying everything is high priority. And when everything is high priority, nothing is. (Funny how everything is a top priority until you actually have to prioritize things.)"
Sound advice and it echoes an important part of design: prioritization, which I perform daily. It’s interesting how design and the creative process are most often a great model for other things.