Website redesign for the Woodstock Inn and Resort. Agency: Origin Design & Communications.

www.woodstockinn.com

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The creative and surf community in Burlington VT got a special treat this year with the arrival of design legend David Carson. This poster was created to celebrate Mr. Carson and promote the event. Needless to say, it was an incredible experience and honor to get to know one of the world’s most influential graphic artists.

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Print & interactive marketing campaign for the 2015/2016 winter season.Agency: Origin Design & Communications.

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Agency
Origin

Client
Burke Mountain Resort

skiburke.com

Since 1996, Tag New Media (TNM)  has been planning, designing and developing interactive experiences for brand-driven companies, organizations and institutions throughout the United States, Canada and Europe. Our award-winning work is recognized for its strategic approach, thoughtful organization, clean design and ultimate ease-of-use.

The redesigned brand identity highlights the company’s award-winning digital work for clients in the consumer goods, travel & tourism & nonprofit industries.

tagnewmedia.com

Role
Creative Director, Art Director, Designer, Brand Strategist

Agency
Tag New Media

Now in its fifth year, The Stand Up for the Lake stand up paddle festival has become one of the premier summer events on Burlington Vermont’s beautiful Lake Champlain. The highlight of the event was the six mile Elite Race sanctioned by the WPA (World Paddling Association).

For the concept, I wanted to combine classic surf design with the twist of making it uniquely “Vermont”. This was one of the most rewarding projects of the year and for the newly formed JH/DSGN. When the stars align and I am able to combine design with a subject that I am truly passionate about, I am at my very best.

Never too early to start training for next year’s race, y’all! 

Role 
Creative Director, Designer

Agency
JH/DSGN

The Sustainable Communities Leadership Academy (SCLA) builds the capacity of communities – cities, towns, counties, metropolitan regions and rural areas – to advance, accelerate and scale-up local solutions to the global challenges of climate protection and sustainable development.

The project goal was to position SCLA as the go-to information hub and service provider for local climate and energy practitioners.

The website organized the institution’s vast library of tools and resources with a user-friendly and intuitive interface design.

sustainablecommunitiesleadershipacademy.org

Role
Creative Director, UX Designer, Art Director, Designer

Agency
Tag New Media

Spectrum helps teenagers, young adults, people with a history of violence, and their families turn their lives around.

The focus of the new website was to provide a content-rich, rebranded online presence geared toward expressing the organizations mission and stories to potential donors.

Role
Art Director, Designer

Agency
Tag New Media

Agency
Origin

Client
Whistler Blackcomb

whistlerblackcomb.com/discover/360-experience

Agency
Agilion

Client
Pwnie Express

Agency
Agilion

Client
Daily UV

The good news: I seem to be hitting a nice groove with this year’s design for our stand up paddle event. I decided to illustrate and hand-letter the artwork for a more personal touch. It’s also a no-brainer to include photography of gorgeous Lake Champlain backed by the Adirondacks on a beautiful August afternoon.

The bad news: I came in 12th. 

Role
Creative Director, Designer

Agency
JH/DSGN

Agency
Agilion

Client
Launchpad

Mercatus, Inc., is a leading solutions provider for the energy finance industry. Their product, Mercatus™ is an enterprise SaaS platform for management of large scale solar energy projects. The platform also provides tools to help energy investors organize work, manage pipelines and boost organizational productivity.

JH/DSGN worked closely with the product manager and UX design specialist to understand how the user’s needs translate to the application’s flow and functionality. The result is an intuitive and user-friendly platform for complex energy project management and financing functionality.

Role
UX Designer, Interface Designer, Illustrator (icons)

Agency
Agilion

Client
Mercatus

Empatico is an innovative consulting firm that focuses on the human side of service and customer experience through a collaborative and creative design thinking process.

JH/DSGN was engaged to create an identity for the new company as well as a responsive website that highlights some of the firm’s projects and teaches its audience how to harness the creativity that exists within their customers and employees.

Role 
Art Director, Designer, Web Designer

The Vermont chapter of the AIGA hosted a poster competition and event to benefit Hunger Free Vermont. The posters explored the juxtaposition of scarcity vs. hunger as they relate to the very real problem of food insecurity in Vermont. All proceeds from the purchase of the top posters went to Hunger Free Vermont.

Role
Art Director, Designer, Illustrator

Unreal Candy was born from the idea that candy can taste better without all the corn syrup, artificial ingredients, partially hydrogenated oils, and believe it or not, less sugar.

The Unreal web site needed to speak to moms and kids to reflect the company’s playful brand as well as the science behind “un-junking” our favorite candy.

Role
 Visual Designer, UX Designer

Agency
Hark! Digital

San Francisco-based Lattice Strategies is an investment management and risk design firm offering their clients efficient, resilient and flexible strategies that focus on an ability to adapt to changing market conditions by managing risk. The concept uses the architectural form of a lattice to reflect these same innate characteristics of resiliency and flexibility in response to changing conditions.

Role
UX Designer, Art Director, Designer

Agency
Hark! 

MI:Aware is a heart attack awareness and prevention initiative founded by elite cyclist, Scott Kasin, who at age forty-one, with indiscernible warning, suffered a Myocardial Infarction (MI). Being a super-fit heart attack survivor put Scott on a mission. He founded MI:Aware in 2009 to warn others about what befell him. MI:Aware maintains a simple focus: to know the warning signs, identify ones true risk factors, and to promote a healthy lifestyle.

The website redesign gave the important cause a visual brand on the internet and provided a platform for adding and updating valuable content that is crucial to the awareness and prevention of MI.

miaware.org

Role
Creative Director, UX Designer, Art Director, Designer

Agency
Tag New Media

The Vermont Health CO-OP is a local health insurance provider that is owned and operated by the individuals it serves. The CO-OP exists to create member-driven innovation in care, putting health before profits.

The goal of the project was to position the CO-OP as the third option for health insurance in Vermont, promoting  it as member owned & operated and poised to play an important role in healthcare reform.

Role 
Creative Director, Art Director, Designer, Brand Strategist

Agency 
Tag New Media

The Stand Up for the Lake 2012 event seeks to energize and educate Stand Up Paddle Surf enthusiasts on Vermont’s beautiful Lake Champlain. When the Board of the Lake Champlain Sailing Center asked me to not only participate but design the promotional materials I couldn’t say no. And hey, I came in 3rd!

Role
Creative Director, Designer

Agency
JH/DSGN

When Burlington-based branding superstars, Jager Di Paola Kemp Design wanted to showcase their portfolio of “Living Brand®” work digitally, they partnered with the team at Tag New Media to create the best interactive experience across all screens.

www.jdk.com

Role
UX Designer, Art Director

Agency
Tag New Media

Kripalu Center for Yoga & Health is a nonprofit educational organization dedicated to empowering people and communities to realize their full potential through the transformative wisdom and practice of yoga.

The challenge of the redesign was to simplify searching and browsing of the hundreds of yoga and health programs offered by the institution.

kripalu.org

Role
Creative Director, UX Designer, Art Director, Designer

Agency
Tag New Media

Champlain College’s Emergent Media Center needed a recruitment campaign that reflected the program’s unique synthesis of creativity and technology. The website, featuring augmented reality, helped the college exceed their admission goals and set the visual language for the ongoing marketing effort. 

Role 
Creative Director, UX Designer, Art Director, Designer, Illustrator

Agency 
Tag New Media

This webisode series created characters that the audience could relate to culturally, generationally and technologically. The goal was to generate interest for the video series and create an online community that increased engagement with the lifestyle brands (music, film, food, tech, etc.) reflected by the cast’s personalities.

Role 
Creative Director, UX Designer, Art Director, Designer, Illustrator

Agency 
Tag New Media

GE Healthcare Centricity Imaging supplies hospitals, outpatient imaging centers, and private practices with industry-leading imaging and diagnostic systems.

The challenge with engaging their prospective buyers was with collecting information crucial to identifying the particular needs of the imaging facility. The old way: ask prospects to fill out pages and pages of forms to collect the data. Our way: create an interactive tool that not only generates the necessary data, but engages the customers to configure a tailor-made system based on practice size, capacity, bandwidth, etc.

Role
Creative Director, Interactive Art Director, Designer, Strategist

Agency
Tag New Media

The Institute for Sustainable Communities’s (ISC) mission is to help communities around the world address environmental, economic, and social challenges to build a better future shaped and shared by all.

ISC needed to update and completely re-envision their brand digitally. This award-winning design reflects the new positioning of the organization and allows for a user-friendly interface to access their extensive content and resources.

iscvt.org

Role
Creative Director, UX Designer, Art Director, Designer

Agency
Tag New Media

The K-Cup Finder tablet & smart phone application allows users to quickly search for their favorite style, brand, and flavor of K-Cup coffee, teas, and café beverages. Among some of the many features are favorites, reviews and intuitive filter and sort functionality. 

Role
Creative Director

Agency
Tag New Media