All In on App Design: Mercatus

One of the most rewarding types of design projects I have worked on recently has been web-based and mobile application interface design. These engagements not only challenge a designer to create interfaces that help users perform a set of tasks aligned with their needs, it also challenges them to translate the company and product’s brand throughout every step of the experience.

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I recently completed this project for my friend, colleague, and digital marketing guru Rich Nadworny. The project called for a logomark for the new consulting firm as well as a simple responsive website to introduce the company to its target audience.

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Ride the Winter Wave

Most weeks I have the privilege of working with the crazy creative folks at my favorite (the only) surf shop in Vermont, WND&WVS, to come up with and execute ads for print & Web. For any particular campaign my role can be designer, art director, copywriter, illustrator, photographer, and yes, occasionally male model (I’m currently working on my own version of “Blue Steel”).

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